Do you know that almost 90% of digital buyers tend to check their emails daily? In addition to this, around 55% of businesses state that earned 10% more sales with the help of email marketing. These kinds of findings are too good to ignore if you are planning to leverage email marketing to improve your sales. But the issue arises on how you can make your email recipients check out your emails?
So here we are sharing a few practical tips that you must apply while writing emails, it will help you to increase your email writing skill. It will encourage your recipients to open them as soon as it reaches their inboxes. Thus your email open rate will be increased.
Effective tips to make your consumers open your email:
- Make the purpose of the email clear
Before you write the email, have a clear concept of the purpose of writing this email and what you want the recipient to do. For instance, if you are launching a new product line, then compose an email to offer your recipients to check those items.
- Use language that is informal, personal, and respectful
When you offer something that is personalized for the consumer, it 100% grabs their attention. So while writing any mail, make sure to address recipients with their first name. However, avoid writing Ms/Mr to maintain an informal tone. To make it more personalized, you can add occupation or the city where the receiver lives. Ensure the content has a polite and conversational flow.
- Sentences should be short, easy-to-read, and on point
The primary purpose of emails is to make people communicate quickly and simply. It implies that the content of the email should get right to the point and mention the clear subject heading. As per research, subject lines with 30 or fewer characters have more chances of getting opened by the recipients.
Aside from the subject heading, you also need to make the body of the email shorter for better outcomes. Write short words and paragraphs to deliver the purpose of the email and what the receiver needs to do next. Also, ensure you are using proper formatting: skip exclamation marks and all caps letters as they are considered a turn-off for the readers.
- Always deliver your promises
Always offer such promises to your recipients that you can deliver. It is an essential point as it can either strengthen your consumers’ trust in your brand or make them unfollow you right away. This implies that if you are offering a 50% off coupon in the subject heading, then the same content should be mentioned in the message as well.
- Preheader text optimization
Regardless of it being an iPhone’s mail app or Gmail, smartphone users can read your email’s very first line in the preview pane. The majority of people use the email preview pane to get an idea of your message’s content. So focusing on the first 50-word description is a must.
So if you want the receiver to open your email and read your entire content, make the first line of your content appealing enough to get them hooked.
- Make your emails mobile optimized
Today almost every other person uses a smartphone, and there is only a minimum count of people who don’t have a cell phone. This implies that most of your consumers will be receiving your emails on their Android Gmail app.
So if your email content does not show up properly on a mobile device, then there is a high chance that the receiver will not pay attention to it. Hence you need to fix this problem as soon as possible. Ensure that your email loads quickly and appears good on a mobile device; otherwise, you might miss a great opportunity of attracting more consumers.
- Conduct plenty of testing
The final step involves you conducting a lot of tests. In general, this kind of testing is performed with a straightforward A/B test. Here, you need to send two different emails with different subject lines and check the performance through the number of receivers opening them.
Aside from this, you can also conduct a test to determine when your recipients mainly open their emails. It might be in the early hours or after office timings. Also, check what kinds of calls-to-action are causing more emails to get opened by the receiver: Is it a discount or alert of some urgent sales?
So these are some of the practical tips that you need to consider while composing your emails for your marketing purposes. Also, it would be helpful if you keep the records of the outcomes of all the testings you try out on your emails for your future reference. Follow these tips and become professional in email writing.