Apple has introduced a new offer exclusively for its Indian customers during this festive season. Under the ‘From Apple Music With Love’ campaign, the company is giving away free songs from A-list artists including Alecia Keys, Mariah Carey, DJ Khaled, Coldplay, Elton John, and Nile Rodgers. The music shared on Apple Music is available for downloads.

Apple Music, the home for music and entertainment, allows its subscribers to tide over the festive season guilt-free by offering free songs signed by A-list artists. The campaign has been running on a continuous loop to lure customers to the iTunes Store. According to a spokesperson at Apple India, consumers can enjoy their favorite tracks by downloading them or streaming them live.

Every year, Apple adds exclusive new content for its subscribers to enjoy. In contrast to previous years, the holiday gift was much more ambitious than just adding a couple of new tracks or placing the songs on new playlists. The company offers an entirely themed music station called Infinity Station from Coldplay.

 Infinity Station is a Holiday version of Apple Music’s popular Beats 1 radio station that features cover songs, DJ remixes, and original recordings along with interviews. The central focus is on songs that are just beautiful such as Christmases in Truro by Andrew Bird and We Wish You a Merry Christmas by The Libertines.

Coldplay has recorded content for Apple Music’s first-ever Spatial Audio release. They offer a taste of what listeners can expect when the band’s latest album is released. It has been recorded using the Dolby Atmos recording technique. The one-off titled Apple Music Festival: Coldplay at the London Roundhouse will appear alongside a rendition of their 2010 Christmas Lights track as part of a 10-piece feature album. The entire record consists of tracks titled Human Heart, People of the Earth, Higher Power, A Hopeful Transmission, Oceans, Colour Spectrum, and Ascendance.

Apple Music subscribers will listen to the material in its entirety via a spatial audio version of the album. The new material has been recorded in Spatial Audio with Dolby Atmos to offer a surround sound experience on compatible hardware like Apple TV and iTunes.

Culminating over a year of experimentation and development, and drawing from the ethos of sonic curiosity that has inspired Apple Music India, chief architect Jimmy Iovine said: ‘This album is one we made for and with Apple Music. It’s an incredible opportunity to go even further into the creative process.

Apple Music is a music streaming service from Apple. It is available as a free three-month trial, after which the pricing plans are Rs. 99 for an Individual plan and Rs. 149 for a Family plan (which allows up to six members). Students get it at a monthly discount of Rs. 49, and the Voice plan can be accessed via Siri at a monthly charge of Rs. 49 only.

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